Link Exchange

We’d like to review with you how search engines view Link Exchange and also provide you with important industry changes affecting this feature.

For several years, Link Exchange has been considered a great cost-free way for website owners to increase the popularity and traffic for their website. Unfortunately, due to poor practices by some webmasters, today’s situation is very different. Search engines have determined that Link Exchange is un-naturally boosting rankings for websites and they no longer calculate this strategy into their rankings or search results. There is no real benefit in participating in any Link Exchange program, but there are risks of being penalized for participating in one.

One example of a risky practice is Link Farming. A Link Farm is a network of websites exchanging links between one another. Link Farming is the number one reason for websites being penalized, or even permanently banned, from search engines. For more information from Google on Link Farming, click here.

To help protect our customers, we have included simple step by step instructions below for removing it from the navigation of your website.

If you would like to continue using Link Exchange, we will make it available to you. We recommend learning more about the proper use of this strategy by speaking with one of our Marketing Specialists. They can provide the guidance that will boost your traffic and increase the number of leads you receive.

You can contact us at (800) 899 - 8148 Monday through Friday from 6:30am to 4:30pm (PST).

- Your Z57 Customer Service Team

Instructions for Removing Link Exchange from your Website Navigation

1. Log into your Marketing Control Center at www.Z57.com.

2. Select 'Personalize' in the main (top) navigation of the Marketing Control Center.

3. Select 'Navigation' from the secondary (left) navigation of the Marketing Control Center.

4. Highlight 'Link Exchange' by clicking on it in either your 'Primary' or 'Secondary Navigation Contents'.

5. Click the 'Cut' button.

6. Click 'I'm Finished'.

7. Process complete.